International Recruitment: Kenvue
Client
Kenvue
Timeline
4 Weeks to Launch | Q423 - CURRENT
Services
Precision Talent Acquisition | Firmographic Identity Graph | Taleo ATS Attribution
Website
Global Talent Sourcing for Kenvue
Challenge
Kenvue was a brand new consumer health company, formerly the Consumer Healthcare division of Johnson & Johnson, with a urgency to rebuild an enterprise grade, global, workforce within a matter of months. Furthermore, Kenvue was dedicated to sourcing not only highly qualified, specialized talent but also to find individuals who shared their equitable and ethical company vision. The agency was tasked with dual imperatives of building brand awareness and a high performing talent acquisition funnel with cultural competency. Campaigns would flight in the United States, United Kingdom, Germany, Czech Republic, China, Brazil, Japan, India, France and Switzerland in multiple languages with an integrated campaign across Digital, Social and Traditional Media Channels.
Goal
Develop and execute a global talent sourcing recruitment funnel with precision digital channels with the ability to auto-optimize, meet DE&I parity targets for Candidates, and re-develop the campaign on a quarterly basis with markets expected to shift. Talent demand roles and targeting would shift on a bi-weekly cadence, with agency and client working in partnership to counsel Global Talent Acquisition country managers to meet and exceed cost-per-application, candidate volume and quality goals. Quality was measured as a 3% application to screening pass rate and DE&I application parity. Application source by vendor, channel and ad must be attributable within the Taleo ATS system.
Solution
A custom optimization model was built for Kenvue that produced an optimal Media Plan and Mix that considered the top channels, creatives, placements and targeting tactics based on the anticipated role functions, career experience, job title and volume for each market. A proprietary, competitive and owned dataset was produced for Kenvue that gave probabalistic available audiences, clearing costs, and down funnel performance across ad exchanges, channels, market and month. This was blended with market research that predicted in-market probability and available talent pool by market and month at the Job Title level. Attribution was achieved by leveraging a custom script that generated a real-time 2-way sync of hashed IDs between ad servers and the Taleo system. The campaign surpassed its KPI quality goal by 3Xs, maintained parity of DE&I applicants and has delivered over 20K candidates to date.
