Skills
JULES ABRAHAM
MEDIA VP
My toolkit,
your advantage
• Leads the Digital, Traditional and Interactive Media departments to deliver advertising strategy, media planning and buying, and a suite of customized reporting tools to a portfolio of Enterprise tier and SMB clients.
• Departments contributed $1.5M in earnings during the first two quarters after joining the team.
• Highlights include a global, omni-channel campaign, A World of Greater, with a real-time ROI reporting portal which recently received ETS'
"President's Award" for the TOEFL Marketing team.
CLIENTS
ETS TOEFL, Kenvue, NJ State (NJDHS, NJOAG, NJDOT, NJDA), Rutgers Brands (University Camden, University New Brunswick, Grad School of Education, Cancer Institute of New Jersey)
AWARDS
"President's Award" for TOEFL Marketing
Pharma Media Supervisor
GLOW (Client of 4Core Media)
November 2019 - September 2020, New York, NY
•Role directed the brand rejuvenation strategy and execution for an established Children's Asthma brand.
• The campaign featured both HCP and DTC objectives, leveraging endemic media partners such as Doximity, ePocrates, and OptimizeRX as
well as built awareness for a $0 co-pay promotion in partnership with Walgreens.
• Developed and executed a one-of-a-kind Asthma awareness program that reached 1.8 million unique users, exceeded cost per click
performance metrics by 64%, and achieved 6x positive ROI on direct-to-consumer ad messaging.
CLIENTS
Alvesco | Covis Pharmaceuticals
AWARDS
Use of Data/Analytics or Innovation | Covis Pharma, Glow Interactive and Alvesco Affordable Access Alvesco DTC Campaign | MM+M 2021
Senior Media Planner
MRM//McCann
June 2017 - August 2018, New York, NY
Lead for Professional and Personal Social Network advertising strategy, buying and management for the Fannie Mae account.
• Product lines include B2B and B2C campaigns for Day 1 Certainty and HomeReady.
CLIENTS
Fannie Mae, ETS TOEFL
Digital Advertising and SEO Consultant
MAAST Digital (Client of 4Core Media)
January 2017 - September 2020, New York, NY
• Role served clients in the Orphan Drug, Rare Disease and Non-Profit niche verticals in executing holistic digital advertising programs.
• Services included: Landing Page Conversion Optimization, Search Enginge Optimization, Search Engine Marketing, Display Advertising,
Video Advertising, Content Marketing, Media Planning and Digital Strategy.
CLIENTS
Makovsky, Recordati Rare Diseases, GlaxoSmithKline, Neurogene, Vitamin Angels
Pharma Digital Consultant
Sound Healthcare (Client of 4Core Media)
January 2017 - June 2018, Bridgewater, NJ
• Worked directly with Executives to develop and execute digital strategy.
• Role required custom built, real-time performance Dashboards and Scorecards with advanced lead segmentation and working with
Executives to achieve year end goals.
CLIENTS
Midatech Pharmaceuticals
Co-Founder, VP of Digital Services
4Core Media
May 2016 - October 2020, Red Bank, NJ
• As a founding member, I ran day-to-day operations and business development for 4Core Media, a marketing-as-a-service company.
• In my tenure, we secured projects with high profile health and pharma brands for top advertising agencies in New York and New Jersey.
• We worked with a large portfolio of small to midsize boutique services companies in Web Development, Pubic Relations and BigData
Solutions so they could enhance their services offerings and centralize their client's project in-house.
• Our direct to client services encompased legal industry advocates, 4-star children's charities and complex bi-partisan political campaigns
to empower Americans to understand and exercise their voting rights.
• As Vice President, our agency surpassed 5 year earnings benchmarks in just 3.5 years.
CLIENTS
Makovsky, GLOW, MAAST Digital, Oxford Communications
Event Producer & Promotions Manager
BUST Magazine
June 2015 - May 2017, Brooklyn, NY
• Produced award-winning indie craft fairs known as the BUST Craftacular and other events for BUST Magazine.
• Increased 2015 YoY profits by 52% through better use of venue layouts, market rate adjustments, expense reduction and new sponsorship
package sales.
• Role oversaw all event production and outbound marketing, including: vendors, brand activation fulfillment, budgets, PR, community
management, new territory development, audience and B2B list growth.
• Direct management of two in-house event coordinators, photographers and production assistants.
PARTNERS & CELEBRITIES
Midatech Pharmaceuticals
Director of Marketing
The Chesswood Group | Case Funding Inc
January 2013 - June 2014, New York, NY
• Took charge of all print, digital, and interpersonal marketing for Attorney, Plaintiff and Medical Funding divisions to meet and surpass 2013
year-end goal of $10 mil in loan originations by Q313 on a budget of $250K annually.
• Instituted a '7 touch' marketing strategy that produced a 40% return borrower rate.
• Interpersonal marketing was a key success strategy; a week long roster of networking events was held annually as a silver sponsor of the
American Association for Justice as well as monthly fundraising events for NYSTLA.
• Case Funding was acquired by Javelin.
CASES
Midatech Pharmaceuticals
Marketing Associate (Healthcare IT)
Epocrates Inc
September 2011 - March 2012, Ewing, NJ
• Secured $15M of marketing qualified revenue leading to acquisition of EHR department in 6 months.
• Used Salesforce to act upon marketing pipeline & SLAs, maintained c-level Scorecard, performed chi-square analysis of monthly behavioral
studies in SPSS, and developed marketing strategy.
• Core marketing tactics included Adwords PPC, Marketo automation email marketing, native mobile ad development, a managed advertising
package with LinkedIn, and webinars.
• Reason for leaving: Epocrates EHR acquired by AthenaHealth, department closed.
CLIENTS
Midatech Pharmaceuticals
Marketing Coordinator
DialogueDirect
February 2009 - February 2010, New York, NY
Serving as the marketing arm for the HR department of this fundraising agency, the mission of our team was to attract exemplary talent to our sales force. The Marketing Manager’s strategy entailed creating an extensive marketing plan based on Gen Y research conducted by ourselves as well as credible institutions. Our conclusions lead us to focus on commanding the advantages of popular consumer electronics (such as smartphones), popular web-based recruitment websites and guerrilla marketing techniques. A custom statistical monitoring system, body of copy, and design concept were created for the plan.
CLIENTS
OXFAM, CARE USA, Children International, PLAN USA, Save the Children, ASPCA, North Shore Animal Shelter
Data Analyst
DialogueDirect
June 2007 - February 2010, New York, NY
As a fundraising agency for world renowned children’s charities, maintaining the integrity of 25K+ new contracts of giving from eight national satellite campaigns was more than imperative - it was a vow. The Data Analyst ensured that contracts completed the fulfillment process through the creation & administration of warehouses, identifying incongruities through data mining, and leading a Donor Contact team dedicated to reconciliation. Interval & Ad Hoc reporting for upper management, national payroll calculation, and relaying with national administration staff with were also a large part of this role.
CLIENTS
OXFAM, CARE USA, Children International, PLAN USA, Save the Children, ASPCA, North Shore Animal Shelter
Local Administration Manager
DialogueDirect
September 2005 - September 2006, New York, NY
As the Administrative and Hiring manager for the New York sales campaign, an office managing 100+ account reps, the LAM was the best practices model for all other satellite campaigns in the US. Armed with a thorough knowledge of company sales roles and products, the LAM’s two most vital functions were ensuring that all reps had sufficient marketing materials and leading local recruitment efforts. Additional requirements included: acting as the face of the company with reception duties; administering and reconciling petty cash; ensuring accuracy of paperwork and documentation; and submitting a variety of reports.
CLIENTS
OXFAM, CARE USA, Children International, PLAN USA, Save the Children, ASPCA, North Shore Animal Shelter
